Crimson Bull founder Dietrich Mateschitz dies aged 78

Crimson Bull co-founder Dietrich Mateschitz has died aged 78.

The proprietor of the favored vitality drink firm handed away on Sunday morning AEDT.

Mateschitz is credited with turning Crimson Bull into one of many largest vitality drink corporations on the planet, in addition to main the model’s enterprise ventures into the sports activities sector.

He purchased the Jaguar System 1 workforce in 2004, which turned the Crimson Bull F1 workforce that has gained six drivers’ championships and will take the constructors’ fifth title this weekend. .

The Crimson Bull F1 workforce convened a full workforce assembly an hour earlier than qualifying started in Austin, Texas, to announce the information.

Mateschitz additionally purchased the workforce formally referred to as Minardi, referred to as Torro Rosso and AlphaTauri ever since.

He was born in present-day Styria, Austria, on Could 20, 1944.

He based Crimson Bull in 1984 with Thai businessman Chaleo Yoovidhya, and launched the drink a number of years later.

Mateschitz is closely concerned in soccer, proudly owning groups in Austria, Germany and the US.

Regardless of being a staple in F1, Mateschitz just isn’t usually seen at races and retains a low profile.

Crimson Bull F1 workforce principal Christian Horner stated Mateschitz is somebody who at all times follows his desires.

“What a beautiful man. He’s a uncommon particular person, what he has achieved what he has finished for therefore many individuals around the globe in several sports activities is second to none. “, he say.

“The imaginative and prescient he has, the energy of character and by no means concern to comply with your desires. That is what he did right here in System 1.”

Former F1 driver Martin Brundle paid tribute to Mateschitz whereas commenting for UK’s Sky Sports activities F1

“It is actually unhappy information. An important man for motorsport,” Mr. Brundle stated.

“He was a person who began out actually having hassle in enterprise.

“Then discovered this superb drink, introduced it again to Europe after which developed it into the highly effective enterprise it’s as we speak.”